Turn scattered product ideas into UX flows, specs and delivery systems your team can build from

Specs, mockups, and MVP plans, expertly crafted and implemented for product teams and dev agencies.

Turn scattered product ideas into UX flows, specs and delivery systems your team can build from

I partner with founders and teams to turn concepts and outline scopes into build-ready plans, PRDs and dev tickets – and run the delivery so work ships.

Common issues

Develeopers implementing from Figma designs

Features defined too loosely → rework and delays

No clear MVP or roadmap

Misalignment → scope creep, bloat, drift

Misalignment, scope creep , feature bloat

Unclear user goals or business intent

It doesn't need to be this way!

I help teams cut build costs and improve delivery by refining UX flows, shaping a practical MVP, and giving developers clear, buildable direction — so work moves faster and with less waste.

What I do

Product & Feature Shaping
Turn high-level ideas into a clear MVP, phased roadmap, and defined feature set that teams can build from.
UX Flows & Core Journeys
Map the essential flows and touchpoints so design and engineering share the same mental model.
PRDs, Specs & Dev Tickets
Write lightweight PRDs, technical notes, and developer-ready stories with ACs and edge cases.
Delivery Systems
Set up simple product + delivery hubs (Notion, Linear, GitHub Issues) so teams have one clear place for specs, flows and tickets.
Multi-track Delivery
Comfortable aligning hardware, firmware and software roadmaps, dependencies and timelines.
AI-assisted UX
Use tools like UX Pilot, Lovable, ChatGPT and Claude to explore flows quickly and remove early ambiguity.

Selected Case Studies

A few examples of recent work across SaaS, IoT and connected products.

Volkswagen – F-Stream (API & Event Streaming Service)
Real-time vehicle logistics across production, shipping and dealership delivery.
View case study (PDF)

LendLease NY – YoYo (Construction & Logistics IoT App)
Reduced onsite idle-time costs by 5–10% using real-time hoist tracking.
View case study (PDF)

Health Impact Alliance – LifeLine SDK/API Developer Portal
Created a clear onboarding path for third-party devices integrating via SDK/API.
View case study (PDF)

Recent past projects

NDIS Fund Management SaaS – Led redesign and Xero integration rebuild specification (New Horizon Code)
Health IoT API Portal & PM System – Defined SDK/API, scoped hardware + firmware tracking (Health Impact Alliance)
Investor Tools SaaS Redesign – PM support during UI/UX + feature expansion (Euronext)
EV Supply Chain API Microservices – Tracked car production → shipping → delivery to yards/dealerships (VW)
Construction & Logistics Hoist IoT App – Delivered onsite verticle transport coordination platform (LendLease)
Multiple Startup MVPs – Discovery, UX, rapid prototyping and app development (BCFoodHub, Hoodsey, YoYo)

Why partner with me

Worked with 30+ founders, startups and established teams
4 years leading a design, UX and prototyping studio
Deep experience in SaaS, IoT, APIs and connected products
Comfortable in both greenfield and product-expansion environments
Strong at shaping early ideas and creating buildable product direction

About me

I’m a freelance product lead with 15+ years shaping SaaS, logistics, automotive, construction, healthtech and IoT products. I work best in messy early stages — where ideas are scattered, UX is unclear, and teams need a buildable path forward.

My focus is simple: help teams understand the problem, define the right flows and features, and turn that into clean documentation and tickets developers can trust.

I bridge strategy and execution by keeping everything visible: UX flows, PRDs, roadmaps and delivery systems built in Notion and GitHub/Linear - keeping designers and engineers in distributed teams aligned without ceremony.

I care about clarity, calm communication and creating momentum one well-defined step at a time.

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