DraftLayer

Your products first layer

Specs, mockups, and MVP plans, expertly crafted and implemented for high caliber teams.

I partner with business owners and distributed teams to convert ideas, concepts and outline project scopes into build-ready plans, product specs, and dev tickets & provide full app SDLC management.

DraftLayer

Your products first layer

Specs, mockups, and MVP plans, expertly crafted and implemented for product teams and dev agencies.

I partner with business owners and distributed teams to convert ideas, concepts and outline project scopes into build-ready plans, product specs, and dev tickets & provide full app SDLC management.

DraftLayer

Your products first layer

Specs, mockups, and MVP plans, expertly crafted and implemented for high caliber teams.

I partner with business owners and distributed teams to convert ideas, concepts and outline project scopes into build-ready plans, product specs, and dev tickets & provide full app SDLC management.

DraftLayer

Your products first layer

Specs, mockups, and MVP plans, expertly crafted and implemented for high caliber teams.

I partner with business owners and distributed teams to convert ideas, concepts and outline project scopes into build-ready plans, product specs, and dev tickets & provide full app SDLC management.

DraftLayer

Your products first layer

Specs, mockups, and MVP plans, expertly crafted and implemented for high caliber teams.

I partner with business owners and distributed teams to convert ideas, concepts and outline project scopes into build-ready plans, product specs, and dev tickets & provide full app SDLC management.

Common issues

Dev's implementing from Figma designs

Poorly defined features causing rework

No roadmap or launch MVP build defined

Misalignment, scope creep, feature bloat

Lack of clear user or business goals

It doesn't need to be this way!

I help cut build costs and increase user adoption by refining UX flows, prioritising a practicle MVP scope, allowing dev teams to execute on what matters, faster.

Common issues

Dev's implementing from Figma designs

Poorly defined features causing rework

No roadmap or launch MVP build defined

Misalignment, scope creep, feature bloat

Lack of clear user or business goals

It doesn't need to be this way!

I help cut build costs and increase user adoption by refining UX flows, prioritising a practicle MVP scope, allowing dev teams to execute on what matters, faster.

Common issues

Dev's implementing from Figma designs

Poorly defined features causing rework

No roadmap or launch MVP build defined

Misalignment, scope creep, feature bloat

Lack of clear user or business goals

It doesn't need to be this way!

I help cut build costs and increase user adoption by refining UX flows, prioritising a practicle MVP scope, allowing dev teams to execute on what matters, faster.

Common issues

Dev's implementing from Figma designs

Poorly defined features causing rework

No roadmap or launch MVP build defined

Misalignment, scope creep, feature bloat

Lack of clear user or business goals

It doesn't need to be this way!

I help cut build costs and increase user adoption by refining UX flows, prioritising a practicle MVP scope, allowing dev teams to execute on what matters, faster.

Common issues

Dev's implementing from Figma designs

Poorly defined features causing rework

No roadmap or launch MVP build defined

Misalignment, scope creep , feature bloat

Lack of clear user or business goals

It doesn't need to be this way!

I help cut build costs and increase user adoption by refining UX flows, prioritising a practicle MVP scope, allowing dev teams to execute on what matters, faster.

What I do


  • Project Delivery Management
    Drive projects from initiation through delivery—planning phases, managing teams, mitigating risk, and keeping outcomes aligned with business goals.

  • Requirements & Solution Framing
    Uncover needs, define user stories, validate edge cases, and collaborate with designers, engineers, and stakeholders to bring clarity to what gets built.

  • Product & Feature Planning
    Translate high‑level business objectives into structured roadmaps, scoped initiatives, and prioritised backlogs.

  • Execution Leadership
    Facilitate team sync's, workshops, retrospectives, cycle planning, and cross‑team collaboration to keep delivery predictable and aligned.

  • Stakeholder Engagement & Collaboration
    Run steering meetings, facilitate buy‑in, and manage ongoing communication with execs, product owners, and delivery teams.

What I do


  • Project Delivery Management
    Drive projects from initiation through delivery—planning phases, managing teams, mitigating risk, and keeping outcomes aligned with business goals.

  • Requirements & Solution Framing
    Uncover needs, define user stories, validate edge cases, and collaborate with designers, engineers, and stakeholders to bring clarity to what gets built.

  • Product & Feature Planning
    Translate high‑level business objectives into structured roadmaps, scoped initiatives, and prioritised backlogs.

  • Execution Leadership
    Facilitate team sync's, workshops, retrospectives, cycle planning, and cross‑team collaboration to keep delivery predictable and aligned.

  • Stakeholder Engagement & Collaboration
    Run steering meetings, facilitate buy‑in, and manage ongoing communication with execs, product owners, and delivery teams.

What I do


  • Project Delivery Management
    Drive projects from initiation through delivery—planning phases, managing teams, mitigating risk, and keeping outcomes aligned with business goals.

  • Requirements & Solution Framing
    Uncover needs, define user stories, validate edge cases, and collaborate with designers, engineers, and stakeholders to bring clarity to what gets built.

  • Product & Feature Planning
    Translate high‑level business objectives into structured roadmaps, scoped initiatives, and prioritised backlogs.

  • Execution Leadership
    Facilitate team sync's, workshops, retrospectives, cycle planning, and cross‑team collaboration to keep delivery predictable and aligned.

  • Stakeholder Engagement & Collaboration
    Run steering meetings, facilitate buy‑in, and manage ongoing communication with execs, product owners, and delivery teams.

What I do


  • Project Delivery Management
    Drive projects from initiation through delivery—planning phases, managing teams, mitigating risk, and keeping outcomes aligned with business goals.

  • Requirements & Solution Framing
    Uncover needs, define user stories, validate edge cases, and collaborate with designers, engineers, and stakeholders to bring clarity to what gets built.

  • Product & Feature Planning
    Translate high‑level business objectives into structured roadmaps, scoped initiatives, and prioritised backlogs.

  • Execution Leadership
    Facilitate team sync's, workshops, retrospectives, cycle planning, and cross‑team collaboration to keep delivery predictable and aligned.

  • Stakeholder Engagement & Collaboration
    Run steering meetings, facilitate buy‑in, and manage ongoing communication with execs, product owners, and delivery teams.

What I do


  • Project Delivery Management
    Drive projects from initiation through delivery—planning phases, managing teams, mitigating risk, and keeping outcomes aligned with business goals.

  • Requirements & Solution Framing
    Uncover needs, define user stories, validate edge cases, and collaborate with designers, engineers, and stakeholders to bring clarity to what gets built.

  • Product & Feature Planning
    Translate high‑level business objectives into structured roadmaps, scoped initiatives, and prioritised backlogs.

  • Execution Leadership
    Facilitate team sync's, workshops, retrospectives, cycle planning, and cross‑team collaboration to keep delivery predictable and aligned.

  • Stakeholder Engagement & Collaboration
    Run steering meetings, facilitate buy‑in, and manage ongoing communication with execs, product owners, and delivery teams.

Recent past projects


  • NDIS Fund Management SaaS – Led redesign + Xero integration rebuild (New Horizon Code)

  • Health IoT API Portal & PM System – Defined SDK/API, scoped hardware + firmware tracking (Health Impact Alliance)

  • Investor Tools SaaS Redesign – PM support during UI/UX + feature expansion (Euronext)

  • Supply Chain & Logistics API Microservices app – Tracking EV cars from production through shipping/train freight to dealerships/yards (VW)

  • Construction & Logistics IoT App – Delivered onsite coordination platform (LendLease)

  • Multiple Startup MVPs – Lead discovery and design, rapid prototyping and development of logistics and IoT based apps (BCFoodHub, Hoodsey, YoYo)


Recent past projects


  • NDIS Fund Management SaaS – Led redesign + Xero integration rebuild (New Horizon Code)

  • Health IoT API Portal & PM System – Defined SDK/API, scoped hardware + firmware tracking (Health Impact Alliance)

  • Investor Tools SaaS Redesign – PM support during UI/UX + feature expansion (Euronext)

  • Supply Chain & Logistics API Microservices app – Tracking EV cars from production through shipping/train freight to dealerships/yards (VW)

  • Construction & Logistics IoT App – Delivered onsite coordination platform (LendLease)

  • Multiple Startup MVPs – Lead discovery and design, rapid prototyping and development of logistics and IoT based apps (BCFoodHub, Hoodsey, YoYo)


Recent past projects


  • NDIS Fund Management SaaS – Led redesign + Xero integration rebuild (New Horizon Code)

  • Health IoT API Portal & PM System – Defined SDK/API, scoped hardware + firmware tracking (Health Impact Alliance)

  • Investor Tools SaaS Redesign – PM support during UI/UX + feature expansion (Euronext)

  • Supply Chain & Logistics API Microservices app – Tracking EV cars from production through shipping/train freight to dealerships/yards (VW)

  • Construction & Logistics IoT App – Delivered onsite coordination platform (LendLease)

  • Multiple Startup MVPs – Lead discovery and design, rapid prototyping and development of logistics and IoT based apps (BCFoodHub, Hoodsey, YoYo)


Recent past projects


  • NDIS Fund Management SaaS – Led redesign + Xero integration rebuild (New Horizon Code)

  • Health IoT API Portal & PM System – Defined SDK/API, scoped hardware + firmware tracking (Health Impact Alliance)

  • Investor Tools SaaS Redesign – PM support during UI/UX + feature expansion (Euronext)

  • Supply Chain & Logistics API Microservices app – Tracking EV cars from production through shipping/train freight to dealerships/yards (VW)

  • Construction & Logistics IoT App – Delivered onsite coordination platform (LendLease)

  • Multiple Startup MVPs – Lead discovery and design, rapid prototyping and development of logistics and IoT based apps (BCFoodHub, Hoodsey, YoYo)


Recent past projects


  • NDIS Fund Management SaaS – Led redesign + Xero integration rebuild (New Horizon Code)

  • Health IoT API Portal & PM System – Defined SDK/API, scoped hardware + firmware tracking (Health Impact Alliance)

  • Investor Tools SaaS Redesign – PM support during UI/UX + feature expansion (Euronext)

  • Supply Chain & Logistics API Microservices app – Tracking EV cars from production through shipping/train freight to dealerships/yards (VW)

  • Construction & Logistics IoT App – Delivered onsite coordination platform (LendLease)

  • Multiple Startup MVPs – Lead discovery and design, rapid prototyping and development of logistics and IoT based apps (BCFoodHub, Hoodsey, YoYo)


Why partner with me


  • Partnered with 30+ founders, startups, and known brand businesses

  • 4 years leading a design, UX and prototyping studio

  • Experienced in SaaS, Wearables, IoT, APIs, platform

  • Experienced in greenfield and product expansion initiatives

Why partner with me


  • Partnered with 30+ founders, startups, and known brand businesses

  • 4 years leading a design, UX and prototyping studio

  • Experienced in SaaS, Wearables, IoT, APIs, platform

  • Experienced in greenfield and product expansion initiatives

Why partner with me


  • Partnered with 30+ founders, startups, and known brand businesses

  • 4 years leading a design, UX and prototyping studio

  • Experienced in SaaS, Wearables, IoT, APIs, platform

  • Experienced in greenfield and product expansion initiatives

Why partner with me


  • Partnered with 30+ founders, startups, and known brand businesses

  • 4 years leading a design, UX and prototyping studio

  • Experienced in SaaS, Wearables, IoT, APIs, platform

  • Experienced in greenfield and product expansion initiatives

Why partner with me


  • Partnered with 30+ founders, startups, and known brand businesses

  • 4 years leading a design, UX and prototyping studio

  • Experienced in SaaS, Wearables, IoT, APIs, platform

  • Experienced in greenfield and product expansion initiatives

About me


I’m a senior freelance pm and project lead with 10+ years of experience across logistics, healthtech, SaaS, and IoT. I specialise in leading cross‑functional teams, clarifying complex problems, and delivering working solutions—whether building from scratch or optimising existing platforms.

I bridge the gap between strategy and execution—focusing not just on what to build, but how to deliver it.


About me


I’m a senior freelance pm and project lead with 10+ years of experience across logistics, healthtech, SaaS, and IoT. I specialise in leading cross‑functional teams, clarifying complex problems, and delivering working solutions—whether building from scratch or optimising existing platforms.

I bridge the gap between strategy and execution—focusing not just on what to build, but how to deliver it.


About me


I’m a senior freelance pm and project lead with 10+ years of experience across logistics, healthtech, SaaS, and IoT. I specialise in leading cross‑functional teams, clarifying complex problems, and delivering working solutions—whether building from scratch or optimising existing platforms.

I bridge the gap between strategy and execution—focusing not just on what to build, but how to deliver it.


About me


I’m a senior freelance pm and project lead with 10+ years of experience across logistics, healthtech, SaaS, and IoT. I specialise in leading cross‑functional teams, clarifying complex problems, and delivering working solutions—whether building from scratch or optimising existing platforms.

I bridge the gap between strategy and execution—focusing not just on what to build, but how to deliver it.


About me


I’m a senior freelance pm and project lead with 10+ years of experience across logistics, healthtech, SaaS, and IoT. I specialise in leading cross‑functional teams, clarifying complex problems, and delivering working solutions—whether building from scratch or optimising existing platforms.

I bridge the gap between strategy and execution—focusing not just on what to build, but how to deliver it.


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